Summit Track: Selling Health (Or How I Learned to Say What I Really Mean) 

If you’re reading this, chances are you have a vested interest in helping people improve their health. And we’re betting you have some pretty good ideas for how to do it. But as most of us in the health space have learned at some point in time, moving real people to change their real behavior is a lot easier said than done. And even our best ideas amount to nothing if they’re not resonating with the audience we’re trying to reach.

Enter the Selling Health track at the 2019 Healthier Texas Summit.

Whether rolling out a corporate wellness program or devising large-scale strategies to combat a local crisis, getting people to buy into your solution depends on your ability to sell it. The same goes for those working in clinical settings to improve health day-to-day. At this year’s Summit, we’ll have the chance to learn from some of the top minds in the field of health communication about how to leverage communication theory and best practices to affect positive change. Here’s a peek at the lineup.

Want to change people’s behavior? Start thinking like an advertiser.

From directing the Center for Health Communication at UT Austin to writing the actual book on health messaging, Mike Mackert knows a thing or two about crafting an effective sell. Lucky for us, he’ll be in attendance at this year’s Summit, teaching attendees from every cross-section of health how to better reach their audiences with messaging that works. Combining advertising theory with real-world examples from public health campaigns, his talk will offer loads of practical takeaways covering everything from the research process to messaging design. If you want to make an impact with your communication – and have a fun time learning how –be sure to check him out.

It’s about the relationship: Face-to-face strategies for promoting healthy habits

Sensing a little resistance on the parts of people you’re trying to help? Join presenters David Ring and Laura Brown as they demonstrate how getting others motivated starts with meeting people where they are and guiding them to confront their own ambivalence about their habits and their health. With a focus on creating the conditions that move people from passive to empowered on the road to change, you’ll look at real examples of patient-provider conversations and have the chance to bring your own communication challenges to the floor. David and Laura have loads of expertise helping health practitioners build the trust and understanding that leads to better patient outcomes. If you’re in the business of helping people create healthy habits, then this session is for you.

Moving people to action is a matter of delivering the right message to the right audience at the right time. It requires that say what we mean in a way that people can hear it. Are you ready to learn how?

Register right now for the Healthier Texas Summit

The Healthier Texas Summit is designed to deliver practical insights and actionable strategies that you can apply directly to your work. Reserve your spot and we’ll see you there in October.